Design - Learning Activity # 6 Whitespace

Learning effectiveness of whitespace advertising.  Whitespace does not necessarily need to be 'white' space, it can be any colour, or any texture.

In my opinion, Apple have always portrayed effective whitespace in their prints and TV adds.  They're often loaded with whitespace to allow focus on the products design and message.

'Whitespace' - gaps in between the visuals on a shop front/billboard - is crucial for effective advertising. This shopfront presents a modium amount of whitespace which enhances the appeal of the advert and delivers a quick message.

Because motorists have only a few seconds to read a street sign, they need to be clear, precise and not distractible.  It's also important for the colour combination to retain plenty of contrast when viewed by those who are colour blind. Unfortunately, not everyone takes notice, no matter how bold the signs are.