Tuesday, 29 March 2011
Design - Learning Activity # 7 50 Apples
I used Picassa/Picnik, being so new to this digital imaging concept, I found that I became more experimental with each apple. It was somewhat a challenging exercise at first, but once I had the grasp of it, it got a lot easier. I did consider changing the first lot of apples that I designed, but decided that they show where my starting points were. I would love to try this excercise again when I get photoshop :)
Monday, 28 March 2011
Design - Learning Activity # 6 Whitespace
Learning effectiveness of whitespace advertising. Whitespace does not necessarily need to be 'white' space, it can be any colour, or any texture.
In my opinion, Apple have always portrayed effective whitespace in their prints and TV adds. They're often loaded with whitespace to allow focus on the products design and message.
'Whitespace' - gaps in between the visuals on a shop front/billboard - is crucial for effective advertising. This shopfront presents a modium amount of whitespace which enhances the appeal of the advert and delivers a quick message.
Because motorists have only a few seconds to read a street sign, they need to be clear, precise and not distractible. It's also important for the colour combination to retain plenty of contrast when viewed by those who are colour blind. Unfortunately, not everyone takes notice, no matter how bold the signs are.
In my opinion, Apple have always portrayed effective whitespace in their prints and TV adds. They're often loaded with whitespace to allow focus on the products design and message.
'Whitespace' - gaps in between the visuals on a shop front/billboard - is crucial for effective advertising. This shopfront presents a modium amount of whitespace which enhances the appeal of the advert and delivers a quick message.
Because motorists have only a few seconds to read a street sign, they need to be clear, precise and not distractible. It's also important for the colour combination to retain plenty of contrast when viewed by those who are colour blind. Unfortunately, not everyone takes notice, no matter how bold the signs are.
Sunday, 13 March 2011
Design - Learning Activity #3 Identifying Elements & Principles
I'm sure I have left out plenty more of the design fundamentals, so practice is definately required!
I found this activity particularly challenging as I have never been required to take this amount of attention to an image, I have always taken them for granted. I don't think I will be able to read a magazine from now on without reading into the 'principles' and 'elements' of the images, goodbye simplicity!!
Friday, 11 March 2011
Design - Learning Activity #2 Identify focus & hierarchy
I have included two images from two different covers of the same magazine. One cover is earlier and the other is a later cover. This just shows how technology has improved the depth, contrast and lighting over the years!
Tuesday, 8 March 2011
Not looking back!!
And here I am, sitting, typing and thinking that I have FINALLY found what I've been looking for! It's a new year and I'm looking forward to enduring whatever pleasures or obstacles may come my way on this next journey, not wanting to ever look back!! Unless its of course to see how far I've come!
It's not going to be easy, but what good things ever come easy?
It's not going to be easy, but what good things ever come easy?
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